Dear Colleague
Pharmacies providing the Living Well service will be aware that the current campaign “Making Healthier Choices” concludes on 3rd April 2022. The upcoming campaign will be called “Know, Check, Ask” and will run from 4th April 2022 for two months. The aim of this campaign will be to reduce medication related harm, raise awareness and educate the public about safe medication use. Pharmacy teams are ideally placed to promote this important public health message, and during the campaign teams will encourage patients to:
KNOW your medicines and keep an up-to-date list
CHECK that you are using your medicines in the right way
ASK your health care professional if you’re not sure
Summary
As part of the launch of the Know, Check, Ask campaign the HSCB will issue a press release, supported by social media posts. Additionally, the HSCB are inviting pharmacy teams to get involved. This would involve taking a photo of your team at the pharmacy displaying some of the Know, Check, Ask campaign materials (e.g. posters, leaflets, counter mat, prescription bag stickers). A representative of the pharmacy would also be asked to add their details to a campaign press release which would be shared, along with the photos, with local media in their area.
Action
If you or your pharmacy team would like to get involved in this opportunity to promote the Living Well campaign and the role of the community pharmacists as experts in medicines and medicine safety, please contact Jude Austin, CPNI Communications Manager – judea@communitypharmacyni.co.uk by close of business on Tuesday 02 March 2022.
As always, if you have any questions a member of the CPNI team will be happy to assist you.
Kind regards

GERARD GREENE
Chief Executive