BHF Awareness Campaign

British Heart Foundation Northern Ireland is working in partnership with the South Eastern Health and Social Care Trust to increase awareness of signs and symptoms of a Heart Attack through a Heart Attack Awareness campaign in Lisburn and Down areas.

The aim of the campaign is to provide the general public with specific information on the signs and symptoms of heart attack and what to do if they themselves or someone they know is having these symptoms.

Primary Objectives

  • To reduce the pain-to-call time (calling 999) for suspected AMI through a public awareness intervention by producing merchandise which will be given out to the public and displayed in public areas.
  • To stress the importance of calling 999 immediately when a member of the public thinks they or someone they know has the signs and symptoms of a heart attack.


Collateral aspects of project:
Through posters in public places and on public transport and on merchandise that will be repeatedly used by the public we aim to:

  • Increase awareness of the typical and atypical signs and symptoms of an Acute Myocardial Infarction
  • Increase awareness of the need to call 999 immediately and not the GP/out of hours or A&E.
  • Empower people to call 999 by breaking down the known barriers to calling 999


This information is being disseminated in the following way:

  • Posters for GP surgeries, pharmacies and dentists
  • Bags for Life to key audiences
  • Radio publicity with key messages
  • Newspapers advertising the chest pain message
  • Z card leaflets given out along with the bags to community groups identified through the Health Improvement team in the Trust.
  • Public transport displaying poster on the rear panel of the buses

If you would like to find out more about this campaign or receive copies of the poster and Z cards as per the links below please contact Elaine Hardy

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