World expert on tobacco addiction, Professor Robert West, University College London was the guest speaker at the Cancer Focus Northern Ireland No Smoking Day briefing event for health professionals.
Prof West addressed primary care, pharmacy and dental professionals on ‘Promoting Smoking Cessation: Turning Motivation into Action’. He proposed focusing not so much on introducing new and untried policies, but rather improving strategies that are known to work well.
The theme for No Smoking Day 2014 has been confirmed as ‘V for Victory’ and the date announced as 12 March. No Smoking Day in Northern Ireland is jointly organised by Cancer Focus, British Heart Foundation and the Public Health Agency. For more information on how health professionals can get involved with and support No Smoking Day visit www.nosmokingday.org.uk